Decorex 2014

Decorex International inspired the industry for another year as the design community descended en masse over four days at the historic location of Syon Park, West London.

A strong visitor attendance of 12,500, of which 13% were international, demonstrated the continued support from the industry. At this highly anticipated London Design Festival event, made up of over 400 exhibitors, members of the BCFA included Abraham Moon & Sons, Chapel Street, Duresta Upholstery, Edinburgh Weavers, Gloster Furniture, Harlequin, Heathfield & Co, Loomah Ltd, Sanderson, The Isle Mill, Timorous Beasties, Vescom, Warwick Fabrics and Zoffany.


Suppliers of decorative lighting, Heathfield & Co., presented its latest product collection of glass and ceramic designs, a selection of lighting from the ‘Collection V’ range, as well as Leaf, a contemporary light installation launched earlier this year.


Luxury fabric and wallpaper company, Zoffany, introduced a series of new designs. This included the Jaipur collection, inspired by Indian Mughal paintings, showcasing new techniques to create textural effects, combined with a contemporary interpretation of historic patterns. Harlequin presented its new Artisan Embroideries collection. Combining traditional techniques with contemporary design, the eclectic and vibrant collection comprised of six designs ranging from dramatic trails, bold motifs and feature stripes. While The Isle Mill, a family company founded more than 200 years ago and recognised as the foremost weaver of soft furnishing and upholstery fabrics in Scotland, presented three new collections; Tummel Bridge, Clunie Burn and Auld Clune, all made from 100% pure new wool.


Visitors were not only enthused by the vast array of companies at Decorex but this year’s venue, of over 15,000 square meters, also provided an opportunity to introduce two new inspirational and much talked about feature areas. Decorex In The Making harnessed and revealed the outstanding expertise of five exhibitors – FRONT London, Locker & Riley, Watts of Westminster and Spina together with a groundbreaking stand-alone installation by Lapicida. While Future Heritage showcased the twenty-one makers to collect in contemporary British craft and design.


The entrance area also offered visitors a visual treat as a spotlight was shone on Hogarth’s A Rake’s Progress. Design celebrities and exhibitors created an element of surprise and drama as they reinterpreted this famous series in eight different vignettes. True to form, Les Trois Garçons created a highly elegant and sophisticated champagne bar.  Attendance was high at the Seminar Theatre as visitors flocked to listen to insightful and educational talks from key international speakers from the interior and design world, which included luminaries such as Sara Cosgrove, Christopher Jenner, Lori Weitzner, Russell Sage, Nigel Coates and Dan Hopwood.


About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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