Furniture Fusion Dive in at the Docklands Double Tree

Working with the award winning designers, Design LSM along with procurement management firm Room Facilities, Furniture Fusion were given the brief to produce and supply a whole host of contract furniture for this project.cs_doubletree_02resizeDouble Tree intention was to experiment with their branding and overall perception, from their clients eye view. They wished to upscale their cache in the business hotel sector, and critically within a reasonable budget framework. To this end The Excel site was chosen as a loose benchmark site for the company to realise their concept.

This was a large undertaking for Furniture Fusion as the concept the designer produced demanded solutions which encompassed various situations within the project. There was however one main recipe for this project, to create a modern luxurious feel within clean open plan areas that delineate using elegant unobtrusive divisions.cs_doubletree_05resizeLooking at the plan Furniture Fusion decided to look at each section in turn to give a suitable and high quality solution based on the briefs criteria.


The Reception comprises of bespoke sofas, arm chairs and coffee tables. The seating has been covered in a mixture of quality fabrics and real hide.cs_doubletree_04resizeLounge and Bar

Within the lounge and bar you find a host of different seating concepts including beautiful lounge chairs, bespoke sofas, elegant one off bar stools, distinctive show piece high-back chairs all accompanied by a selection of fabulous benches and tables.cs_doubletree_07resizeRestaurant

Once again a plethora of seating styles, all cohesively brought together to result in an elegant and luxurious statement. Materials used have been quality woods, high end fabrics and real hides as used throughout this project. There is another addition to the restaurant in the form of bespoke marble tables that have had their edges machined especially to accept a ‘one-off’ wooden edging. These tables also have a bonded acoustic fabric on the underside for the specific function of dampening the noise created by the glasses and other items as they are brought down on the top surface.cs_doubletree_11resizeWhen all the ingredients were put together on site the finished appearance is really something. As you walk through, you are immediately reminded that whilst the different sections have their own identity there is also the seamless lineage of the pieces chosen and made that really work together.

Who knows, if Double Tree see the benefits of this image experiment you could see very similar projects spread throughout their other sites.

Contract Furniture used in this development:

Bespoke Sofas – 4 complimentary designs
Bespoke Bar Stools
Bespoke Nest Chairs

York lounge Chair
Magda Lounge Chair
Bespoke Sofas
1102 High Back Chairs
Bespoke Low Stools
Bespoke Table
Bespoke Glass Coffee Tables
Bespoke Wood Coffee Tables

Merano Arm Chair
Magda Chair
Wanda Chair
Wanda Stools
Bespoke Sofa
Dinning Tables Solid Wood Tops
Dining Tables Solid Marble Tops




About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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