Leading the Way in Sustainable Innovation
Hypnos Contract Beds is the largest provider of hospitality beds in the UK, supplying big hotel groups – as well as boutique and independent hotels, and serviced apartments – in the UK and around the world. Here, Carolyn Mitchell, Sales and Marketing Director at Hypnos Contract Beds, explains how sustainability is driving innovation when it comes to product design in the hospitality sector….
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We all know that a good night’s sleep is central to every guest experience, and whilst comfort will always be key to delivering this, wellbeing and sustainability are increasingly influencing consumer choice and how they view their experience.
We are all becoming ever more eco-conscious, and of course guests are no exception. Research has shown that a growing number of guests are willing to pay up to 75% more to stay in a hotel that demonstrates authentic green credentials. As such, designers and hoteliers are being called upon to demonstrate how they have adopted a sustainability-first approach when it comes to both interior design and the products they specify.
Here at Hypnos, we have over 100 years of bed-making experience and insight into a great night’s sleep and pride ourselves on being at the forefront of responsible sourcing and bed making. We believe that a great night’s sleep starts by responsibly sourcing the highest quality, sustainable materials – throughout our entire supply chain.
For example, our recently launched pioneering Hospitality Origins Collection, features a comprehensive choice of sustainable fibres with unparalleled traceability credentials, including ethical cotton sourced through the Better Cotton Initiative and 100% British wool from Red Tractor assured farms. The handmade and hand finished Woolsleepers range of mattresses have been designed for the ultimate sleep experience and with the utmost care for our environment.
Material choice is also playing an increasingly important role in the specifying process. Furniture or décor made from FSC certified wood and natural, ethically sourced materials are free of harmful and allergy-related materials or chemicals, as well as natural fibres that are 100% biodegradable or recyclable at the end of their life, are not desired by consumers but rather expected.
Hypnos is proud to offer hoteliers eco-sleep solutions including low-carbon sustainable designs, meaning all our mattresses and beds are recyclable and never need to go to landfill. This not only provides unrivalled comfort, but also peace of mind for hoteliers and their eco-conscious guests, who can have confidence in the fact that Hypnos are committed to only working with likeminded ethical partners to ensure the provenance, authenticity and traceability of all materials.
It’s also important to remember that a sustainability-first approach does not mean compromising on quality, comfort or practicality. Innovation in product design is not being driven by substituting one with the other, but by fusing all of these elements together to create the ultimate sleep experience, or ‘comfort with integrity’ as we like to call it.
In addition to leading the way in sustainable sleep innovation, we provide tailored and versatile contract bed solutions for each individual hospitality property, to help maximise occupancy, revenues and profits, whilst minimising housekeeping costs. Our hassle-free service solution includes in-room installation and disposal and recycling of old beds.
With all that in mind, hoteliers looking to make their hotel as sustainable and ethical as possible need to make sure that every stage of their specifying process is engaged with partners who have genuine sustainable business practises and products. Working with responsible suppliers in this way offers hoteliers another way of enhancing their own credentials and creating important positive improvements for the environment outside its own operations.
To find out more about Hypnos’ commitment to sustainable sleep, head to www.hypnoscontractbeds.com
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