Roca Launches Everlux Finishes
Brassware is experiencing a revolution in terms of colour and Roca has introduced innovative new Everlux finishes in a variety of colours to complement its existing product offering. Everlux is a PVD (Physical Vapor Deposition) coating which has excellent durability as well as being resistant to scratches and impacts.
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The sophisticated Everlux finish is obtained by means of an innovative physical vapor deposition (PVD) process via the ionization of metals and noble gases, which are combined to create a fine metallic coating. This coating, based on extremely hard metals such as titanium or zirconium, is uniformly deposited over Roca’s high-quality galvanized chrome plating, resulting in a surface with extreme hardness and extraordinary resistance to scratches, impacts and cleaning agents. Through this process, Roca has been able to create a range of colours with a gloss or matt finish to offer multiple combinations in the creation of sophisticated and highly resistant bathroom spaces.
Moreover, as this is a purely physical technique, the Everlux finish is developed without using harmful chemicals during the production process thus protecting the environment.
There are now eight colour finishes available including, Titanium Black, Rose Gold, Gold and Chrome, which are all also available in a brushed finish to create a softer, muted look. The Everlux coloured finishes will be available for selected brassware lines including Insignia, Naia and Escuadra.
To complement the coloured brassware, Roca has also introduced colour options for its Beyond sanitaryware as well as introducing a range of accessories so consumers can achieve a fully coordinated look.
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