Wagamama’s first New York restaurant

BCFA Member Pure CF manufactured over 200 items of bespoke furniture for Wagamama’s first American restaurant situated on Fifth Avenue, New York.

Wagamama New York interiors by PureCF1

The Japanese-inspired noodle bar, with more than 150 locations worldwide, has opened its first restaurant in Manhattan to huge acclaim, with the interior furniture for the restaurant being made by the talented team of cabinet makers and joiners at Pure CF on the Whitebridge Industrial Estate, Stone.

Pure CF have shipped out 214 individual items of furniture direct to New York, which includes wooden stools, benches, booth seats and tables which have all been made by hand by an experienced team with over 30 years’ industry experience.

A mixture of low and high stools and seats were crafted on site at Pure CF made from a mixture of clear finished blackened steel and various timbers including Redwood and Ash to create the signature sleek interior and shared seating for the renowned eatery.

Pure CF continues to supply the growing portfolio of Wagamama restaurants with furniture.

Wagamama New York interiors by Pure CF

Paul Gill, Pure CF, Executive Chairman said:

‘’Pure CF are proud to have been supplying bespoke contract furniture to Wagamama for over 5 years, working alongside their professional in-house project team on both new sites and improving existing sites.’’

“We are really proud that our furniture, made at our premises in Stone, has taken pride of place in Wagamama’s Fifth Avenue restaurant.  This latest venture strengthens a long-standing relationship with Wagamama, which sources the furniture for its restaurants exclusively from Pure CF. ‘’

Paul Gill believes that the partnership with Wagamama illustrates the quality of the furniture and service delivered by Pure CF and the benefit of using the company as an exclusive supplier.

Mr Gill added:

“Our relationship with Wagamama continues to go from strength to strength and as well as the New York project we will be supplying furniture for their next restaurant in Italy.’’

Wagamama New York interiors by PureCF

Richard Pratt, Project Manager at Wagamama said:

‘’Pure CF have been working with us in the UK for a number of years, helping us to continually innovate the customer experience, while maintaining our iconic recognised sharing refectory tables and benches.

It was therefore a natural choice for us to partner with Pure CF as we took Wagamama stateside and into New York City. Pure CF worked with us from the initial design stage, supporting us to shape the restaurant into what has become known as the Wagamama brand marketing tool, with their dedication, professionalism and on site expertise working with our American partners we have delivered a ground breaking and game changing Wagamama restaurant at the heart of New York City.’’

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About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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