Review: 100% Design

100% Design is one of those unique shows that manages to bring designers and manufacturers from different market sectors together to celebrate great design. Situated at the always impressive Olympia London, with its fantastic arching roof and floods of natural light, the show which is part of London Design Festival certainly impressed us once again.

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Design Insider had the opportunity to interview Max Fraser about his ‘Elements’ installation that took centre stage at the entrance of the show,  and celebrated iconic designs of the past and present, including seating by Barber & Osgerby for Vitra, Tom Dixon and Nika Zupanc for Sé, lighting by Tom Raffield and Michael Young for EOQ De sign. (Video interview will be coming out shortly)

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We also managed to grab an interview with Artist/Designer Michael Angove, to talk through his latest collaboration with Muirhead Leather and Morgan Furniture, where 2 of Michael’s distinct designs had been digitally printed onto leather to create a very unique upholstered armchair. (watch our for our video interview with Michael Angove, coming to the site very soon)

While we were at the show we also caught up with BCFA members Nowy Styl, Orangebox, William Hands, Protocol and Futura Leather.

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Protocol exhibit some of their latest collections; Nassau, designed by Marc Sadler. The Myra range by Emilio Nanni

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William Hands took the opportunity to showcase their new collection VANTAGE collection which was first launched at CDW this year. (take a look at our Designer’s Muse film we did with head designer Tom Rawlings about the collection)

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Morgan were also exhibiting, as part of the Design Guild Mark space, showcasing their recently awarded Rio Table (check out the short film we did with head designer Katerina Zachariades as part of our Sketch Series)

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Knightsbridge also took a stand at 100% Design, showing how a workplace can look great and be comfortable.

You can check out our full coverage of London Design Festival here 







About Sam Prosser

Sam is the Marketing Manager for the BCFA. He has a passion for design and loves following the latest trends within the industry. If you would like to appear in the Design Insider Live please do send over an email to
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