ACCORHOTELS present Jo&Joe designed by PENSON

Chosen from 20 of the world’s best global designers to create a game-changing Open House concept – PENSON & AccorHotels present JO&JOE.

From the designers who brought you the interiors of the world’s 5th tallest tower for global brand Lotte in Seoul, PENSON have now created the world’s first globally self-styled brand where the interiors are shaped by the guests. PENSON’s pragmatic outlook and no ego approach means they bang out on point designs at every opportunity. JO&JOE is the operational and holistic concept set to revolutionise the leisure and hotel sector for everyone.

JO&JOE is the world’s first Open House where your life and experiences create the vibe. JO&JOE doesn’t follow the rule book: it’s sleeping and socialising on another level, with loads of unconventionality thrown in.

JO&JOE is a mind-setter, life-enhancer & journey-maker. Being there feels tantalisingly good. Relive stories over a giant shared paella with soon-to-be lifelong friends and connect on giant comfy foam pizza beds. At the bar grab a homemade brew or a cocktail of new emotions that will fizz long into the night. Is that t-shirt you’re wearing really your own? Your eclectic personality is reflected through the Open House’s own unique personality and spirit, and also inspired by each locality. It’s all about getting people together as one, making friends, sharing experiences and creating memorable stories. Delivering new emotions, genuine experiences and off-the-scale benchmarks for the ultimate Open House immersion is JO&JOE’s motto.

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About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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