BLOC Birmingham with Roca

Roca in collaboration with Boxbuild, have supplied a custom-made Solid Surface solution to create the ultimate durable and hygienic bathroom. BLOC’s new commission for their Standard and Apartment BLOC rooms in the heart of Birmingham’s Jewellery Quarter has allowed Roca to really test its tailored offering.


The partnership has created a complete wall, floor and shower tray solution, alongside a bespoke Solid Surface basin, designed and prototyped with Boxbuild, and prefabricated to fit the allocated space perfectly. Additionally, BLOC specified Roca brassware, accessories and sanitaryware for the bathrooms, including the stylish and ultra-hygienic The Gap rimless toilet.


BLOC’s Managing Director, Rob Morgan said: ‘BLOC are always excited by pushing the boundaries of normal construction and are committed to changing the way that we build hotels for the future. Working with Boxbuild and Roca to deliver this simple construction process allows us to offer a luxury product to our customers, unique to BLOC, but without the usual maintenance issues of a bespoke fit-out.’


Roca’s Solid Surface combines flexibility, aesthetics, hygiene, sustainability and resistance to chemicals and is the ideal bathroom material for a contemporary, quality finish to BLOC’s compact, but luxuriously finished rooms. BLOC’s ethos is smart accommodation at honest prices for the savvy traveller. This means working with the latest materials and construction techniques for everything, from the hotel shell to the interior finishes. Collaborating with Boxbuild and Roca to create bespoke bathrooms was an ideal opportunity to enhance the hotel’s core offer.

This is BLOC’s second project with Roca; the first being its 248-room hotel inside Gatwick’s South Terminal.

What are your thoughts on these new innovative bathrooms by Roca? Join the discussion below or on our social media platforms facebook, twitter and instagram.


About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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