BLOC Birmingham with Roca

Roca in collaboration with Boxbuild, have supplied a custom-made Solid Surface solution to create the ultimate durable and hygienic bathroom. BLOC’s new commission for their Standard and Apartment BLOC rooms in the heart of Birmingham’s Jewellery Quarter has allowed Roca to really test its tailored offering.


The partnership has created a complete wall, floor and shower tray solution, alongside a bespoke Solid Surface basin, designed and prototyped with Boxbuild, and prefabricated to fit the allocated space perfectly. Additionally, BLOC specified Roca brassware, accessories and sanitaryware for the bathrooms, including the stylish and ultra-hygienic The Gap rimless toilet.


BLOC’s Managing Director, Rob Morgan said: ‘BLOC are always excited by pushing the boundaries of normal construction and are committed to changing the way that we build hotels for the future. Working with Boxbuild and Roca to deliver this simple construction process allows us to offer a luxury product to our customers, unique to BLOC, but without the usual maintenance issues of a bespoke fit-out.’


Roca’s Solid Surface combines flexibility, aesthetics, hygiene, sustainability and resistance to chemicals and is the ideal bathroom material for a contemporary, quality finish to BLOC’s compact, but luxuriously finished rooms. BLOC’s ethos is smart accommodation at honest prices for the savvy traveller. This means working with the latest materials and construction techniques for everything, from the hotel shell to the interior finishes. Collaborating with Boxbuild and Roca to create bespoke bathrooms was an ideal opportunity to enhance the hotel’s core offer.

This is BLOC’s second project with Roca; the first being its 248-room hotel inside Gatwick’s South Terminal.

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About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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