Design Insider caught up with award-winning brand and interior agency Mystery to learn a bit more about their recent project in Playa Vista, California. where they were asked to help conceive and design the new venue for the iconic Hal’s Bar & Grill, which has been the mainstay of the Venice Beach social life and arts scene for three decades.
Mystery’s LA office collaborated with architects Relativity for this project, to take on the challenge of keeping the special ‘magic’ that had generated such as loyal fan base of local Venetians, while reinventing itself for the new, younger and largely tech-industry focused Playa Vista, commonly known as ‘Silicon Beach’.
The new Hal’s Bar & Grill is designed to create a new cache of memories for Playa Vista locals, with the same artistic soul, the same hosted service and the modern classic menu and atmosphere that made the original Hal’s famous.
As well as designing and creating a bespoke lighting sculpture, Mystery also teamed up with local artists, such as Ed Moses, Laddie John Dill, Larry Bell, Kwaku Alston and Paul Michael Glaser who created some stunning new artworks for the new Hal’s.
“Working with Mystery has been so worthwhile. Dan (Einzig) helped us define and articulate exactly what has made Hal’s so popular over the years and how we should evolve for the next chapter in our story. Many of our customers have told us how much they love the new design, a familiar home-from-home for some and a cool new local hangout for others. Having a clear vision for our brand has meant the design came together beautifully.”
Don Novack, Co-founder.
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