#DILovesHIX – Roca Group to Showcase Latest Innovations at HIX 2021

As part of our DI Loves HIX series, Design Insider will be publishing a range of exciting new product releases from exhibiting brands. Keep updated in the run up and throughout the HIX event by following our Instagram hashtag #DILovesHIX

Global bathroom manufacturer Roca will be exhibiting at Europe’s new hotel design event HIX, taking place at the Business Design Centre, London on 18 and 19 November. The Roca team will be available on Stand 4 to share the brand’s latest product innovations and global hospitality projects.

[Find out more about Roca]

Making its debut this year, HIX is a new trade show dedicated to luxury hotel interiors and aims to bring together innovative brands from across the hotel design industry. The event will provide the ideal setting for specifiers to view the latest trends, network with colleagues and learn more about the most cutting-edge hospitality projects.

David Bromell, Head of Marketing, Roca comments:

“We’re delighted to be exhibiting at the much-anticipated HIX event. We’ll be showcasing some of our latest products, including our innovative In-Wash® In-Tank® Smart WC, which combines the personal hygiene functions of In-Wash®, with the unique integrated cistern of our In-Tank® technology. These innovations sit alongside collections which embrace the latest possibilities in materials and colours, to support the design process through significant customisation options, and include our award-winning basins collection designed by Ruy Ohtake.

HIX is a wonderful opportunity for the industry to reconnect and we look forward to welcoming visitors to the Roca stand and introducing them to our latest portfolio.”

Conveniently located in front of the main staircase, the Roca stand has sustainability as its guiding ethos, reflected not only through the products on display but also in the fabrication of the stand itself, designed with sustainability at the heart. Materials used include recycled copper, acrylic and plastics. Parts of the stand will also be repurposed for future events, to ensure its longevity.

At the forefront of hygiene

A modern hotel bathroom not only stands out for its state-of-the-art technology, it also offers functionality, comfort and a stylish design aesthetic.  The ground-breaking new In-Wash® In-Tank® toilet meets all three requirements and also provides state-of-the-art technology, without compromising on its main function: bringing a total hygiene experience to the WC. Learn more about it on the Roca stand.

Touchless Solutions

The hospitality industry has seen an increased emphasis on hygiene with unprecedented demand for non-contact products in hotels and restaurants. Roca’s selection of products on display at HIX will highlight the brand’s touchless solutions, such as the EP-1 and EP-2 electronic operating plates which offer touchless flushing capabilities for wall-hung and back-to-wall WC’s. With a stylish, contemporary design and easy installation, they are simply activated by the wave of a hand, providing an extra layer of safety and reassurance within the hotel or restaurant bathroom.

Roca’s range of electronic basin mixers, including the L70 and Loft collections, feature an infrared sensor which activates the water flow when presence is detected and shuts off automatically when the hands are removed, avoiding direct contact. The lack of contact not only improves hygiene, it also prevents the build-up of droplets and fingerprints on its surface, resulting in a cleaner product for longer. Roca’s electronic basin mixers offer a hygienic and effective solution to fight the spread bacteria and to reduce the use of water in hospitality settings.

Coloured Ceramics

Roca’s luxurious bathroom collections are the ideal solution to create a harmonious and memorable space. Discover Roca’s Beyond, Inspira and Ruy Ohtake basins, available in unique colours and finishes, and designed with organic lines and a timeless aesthetic in mind. The result: beautifully sculpted exclusive basins, to transform any hotel bathroom into an elegantly completed space.

On-trend Brassware

Roca continues to innovate with its brassware portfolio thanks to the introduction of two new finishes to its stunning Insignia and Naia ranges. Complete with Everlux finish, the two new additions are now available in stylish rose gold and brushed titanium black.

Also on display on Roca’s stand at HIX will be the Carelia, Pals and Cala brassware collection in chrome, offering unique and stylish design options.

Innovative Showering

Discover Roca’s Cratos shower trays manufactured in Senceramic® which not only allows all the benefits of an extra-slim design, it also invites the user to enjoy different natural textures which are warm to the touch. The material Senceramic® is made of a unique mixture of high quality vitreous china and enamel, creating a textured finish in the production process. Not only are these shower trays beautiful to look at, the Senceramic® texture provides strong anti-slip properties.

Visit Roca’s stand to learn more about Roca’s innovative Smart Shower which uses smart technology to provide a truly unique showering experience. With its customisable settings and ease of use, the Smart Shower is a beneficial addition to any bathroom design.

Visitors will find Roca on stand 4, located in front of the main staircase. The Roca specification team is looking forward to welcoming HIX visitors to the stand. For more information on the products above, visit www.uk.roca.com

Contact Roca through BCFA Product Finder

The BCFA Product Finder is a unique search engine created especially for interior designers to source contract furnishing companies. Utilising this platform will support your findings for upcoming projects, with over 200 members profiles showcasing the latest product launches, new materials available, industry news, and design trends.


About Phoebe Train

Phoebe is a Marketing and Events Executive, who joined the BCFA as an English graduate in 2021. Working closely with designers and BCFA members, Phoebe has published an array of content for Design Insider.
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