Edmund Bell Launches New Ordering App for Faster, Simpler Access
The new Edmund Bell app gives customers a more convenient way to browse fabrics, place orders and keep up with the latest product news, wherever the working day takes them.
For interior designers, specifiers and workrooms, finding the right fabric is only one part of the process. Once a product has been selected, quick access to information and a straightforward route to ordering can make all the difference – particularly when projects are moving at pace.
With this in mind, Edmund Bell has launched the first ordering app of its kind in the industry, designed to place its product range and customer ordering experience directly into the hands of its customers. The app offers an easy way to browse, order and stay informed from a mobile device, supporting users whether they are at their desk, in a workroom or on the move.
Adam Wilde, Head of Marketing at Edmund Bell:
“We are incredibly proud to launch the first app of its kind in our industry. Our customers work across offices, workrooms, showrooms and project sites, so we wanted to make browsing and ordering faster and more flexible. It is an important step in making the Edmund Bell experience as straightforward and accessible as possible.”
A more convenient way to browse
Edmund Bell supplies decorative blackout, dimout, sheer, woven, print and upholstery fabrics for contract and commercial interiors, alongside curtain linings and workroom accessories. Bringing this broad offer together in a mobile format gives customers another simple way to explore the collection when and where it suits them.
Rather than relying solely on a desktop-based ordering process, app users can access Edmund Bell’s products through a familiar mobile interface. This makes it easier to check the range during a project conversation, revisit an option away from the office or move directly from product selection to ordering.
The app has been developed to complement Edmund Bell’s existing customer service, providing a practical digital tool while the company’s experienced team remains available to offer product guidance and specification support.
Ordering that fits around the working day
Convenience sits at the centre of the new platform. Customers can use the app to place orders without being tied to a particular location or time of day, helping to reduce unnecessary steps in the purchasing process.
For busy design practices, contractors and workrooms, that flexibility can be particularly valuable. Product decisions are not always made at a desk: they happen during site visits, client meetings, sample reviews and conversations with suppliers. By making ordering available through a mobile device, Edmund Bell is helping customers act on those decisions more easily.
The result is a more connected journey from inspiration to order. It supports the speed required by commercial projects without losing sight of the quality, technical performance and service that sit behind the Edmund Bell range.
Updates, delivered directly
The app is also a new communication channel between Edmund Bell and its customers. Push notifications will provide direct updates on the latest offers, product launches and company news, helping users stay informed without having to seek out each update individually.
For a company with an evolving portfolio of light-control, decorative and upholstery fabrics, this creates a useful way to introduce new collections and share timely information. Customers can discover what is new while retaining easy access to the products they already know and use.
Digital access, backed by textile expertise
Established in 1855, Edmund Bell has a long history in textiles, but the launch of the app reflects a clear focus on how customers want to work today. It combines the accessibility of a modern digital platform with the knowledge and service of an established fabric specialist.
The app does not replace the conversations that help shape a successful interior scheme. Instead, it gives customers more choice in how they interact with Edmund Bell: they can browse and order independently when speed and convenience matter, while continuing to draw on the company’s team for advice on performance, flame-retardant standards, suitability and specification.
By making its range easier to access, Edmund Bell is removing friction from the everyday ordering process and giving customers a practical tool that fits naturally into modern project workflows.
Accessing the Edmund Bell app
The Edmund Bell app can be downloaded from the Apple App Store or Google Play Store by simply searching for ‘Edmund Bell’. To obtain a username and password, email marketing@edmundbell.com or call 01706 717070.
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