ege – Reconstruction of the 1930’s

NEW COLLECTION FROM EGE CONNECTS THE 1930S ART DECO WITH MODERN TIMES

The focus on the late 1930s is not a coincidence; it is the time where Mads Eg Damgaard founded ege. 75 years later ege designers Karen Nybo and Mette Martinsen are creating a brand new collection celebrating the ege anniversary with a retrospect of the 1930s design era – Art Deco.

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“We wanted to move away from the decoration and the glamour of the 1920s and lean a bit more towards the functionalism of the 1940s,” Karen Nybo says.

 A MONOCHROME GEOMETRIC UNIVERSE

Reconstructions of the 1930s is a universe of geometry, graphic patterns, monochrome colours and Art Deco styles inspired by the famous French architect Le Corbusier. 31 designs all with a functionalistic expression embody the collection. Shapes like the cube, circle and the pyramid embellish the almost mathematical patterns. Grays, whites, beige and blacks all interweave the geometry of the designs, giving the collection a timeless, modern, pure and simple look. All 31 designs have a graphic expression which is very on-trend even though the inspiration goes back 75 years.

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“We wanted to create a timeless look for modern interiors. We were both very inspired by Le Corbusier, who said: “The architect achieves order through the composition of the shapes. A pure creation expresses his spirit and in this way we experience the beauty.” This inspired us to work with strong geometric shapes, but in a simple and sophisticated way,” Mette Martinsen says.

 

IT IS NOT ALL BLACK AND WHITE

Reconstructions of the 1930s is an ege Design Spot collection. It is developed in ege’s standard colour palettes making recolouration possible for all designs. This means it does not all have to be in black and white or monochrome colours, you can have a design recoloured within ege’s colour palettes to fit your requirements.

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The 31 unique designs come in 9 standard qualities from 630-1900 g/m2, which means you can choose any of the 9 standard ege qualities. The Reconstructions of the 1930s are thus not only functional but also flexible with a wide range of colour and quality choices.

 

All Images © Ege 2014

 

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About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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