NEW: ILIV’s Mayfield Collection

Collection: Mayfield
Models: Fleur, Grasmere, Moorhouse, Crofton, Huntsman
Usage: Upholstery, Drapery, Accessories

Launched within ILIV’s Spring Summer 2019 collections, Mayfield is a sensational floral printed FR contract collection, boasting five spectacular colour ways, all complete with their own, hand-picked coordinating upholstery fabrics to tantalize every taste.

The Mayfield Collection is a classic and playful print suitable for both domestic and commercial interiors.

[ILIV have a Product Finder page]

Design Insider SMD Mayfield Navy Pillows

The BCFA member’s process for the Mayfield Collection began over twelve months ago, where their talented team of dedicated in-house designers crafted mood boards for the collection. Their Inspiration blossomed from the ever-present painterly floral trend in the retail market, drawing on ideas from fashion to furniture and high-street to –high-end.

These ideas were then conceptualized into beautifully intricate hand-painted designs of both breath-taking large and small scale feature florals. From foliage to stripe designs, the Mayfield collection explores bold and bright watercolour art projected into flora and fauna textiles.

Design Insider SMD Mayfield Ochre fabric

“We focused on a bolder colour palette to target the European market with the Navy story, but then worked on looking at our core colour from existing collections to create Ochre, Ruby and Mulberry. We then used insight for designer meetings and further research to create a softer colour palette in the Wedgewood story.” – Emily Arch, Senior Contract Designer.

Their show-stopper print from the Mayfield collection is the distinctive Fleur design, available in five striking colours, this floral print has a delicate watercolour design, hand-painted in their ILIV Studio.

Design Insider SMD Mayfield Ochre pillows

Complementary to this is their Grasmere print, available in six colourways, which has been elegantly simplified to coordinate alongside Fleur. With a single coloured background and an overlaying silhouette motif, this design is a smaller-scaled floral pattern, allowing for an effortless coordinate.

Moorhouse, which draws on elements from both Fleur and Grasmere, was created to allow for smaller scale use when working with their Mayfield collection, allowing more flexibility for the fabric end use. The neutral background aims to promote the multicoloured floral print as an eye catching focal point.

Design Insider SMD Mayfield Mulberry Bed

They consider Crofton to be one of their commercially orientated prints, the all-over leaf pattern is available in five colourways and offers multidirectional use, perfect for use on both drapes and upholsteries.

Huntsman originated from our infamous Wordsworth collection; after the success of their initial launch, ILIV decided to add five new striped colour options which can be incorporated into a larger range of looks.

Design Insider SMD Mayfield Wedgewood Bed

“Each colourway has been completed with co-ordinates from our extensive range of plains and upholsteries such as Burghley and Saddle, which exceed standard with 350,000 rubs in Martindale testing.” – Emily Arch, Senior Contract Designer.

As one of the early pioneers in the FR market, ILIV pride themselves in offering an extensive selection of high-quality FR fabrics with over 1000 FR fabrics to choose from across 40 collections.

Whilst provoking creativity across the Mayfield collection, they’ve also explored more subtle and timeless semi-plains to allow the fabrics to be dressed down into more subtle environments such as Asby and Helbeck prints which use small-scale motif designs and woven textured illusions. 

Design Insider SMD Mayfield Ruby

ILIV Contract Textiles’s mission is to provide the best service and the most inspirational, fully coordinated fabrics to help you create the most comfortable and beautiful environments with style, confidence and precision. Did you see SMD Textiles or ILIV at the London Design Festival last year?

Contact ILIV through the BCFA Product Finder

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About Meg Vockins

Meg is the Marketing and Membership Executive for BCFA. She enjoys writing about the different projects companies have been involved in, as well as new product ranges that are interesting and colourful! If you would like to appear in the Design Insider Live please do send over an email to meg@thebcfa.com
View all posts by Meg Vockins →

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