The British Contract Furnishings Association (BCFA) are hosting an industry focused copy writing workshop which will be lead by Marketing Strategy Consultant Andrew Lloyd Gordon.
The BCFA would like to extend the opportunity to attend this informative workshop to our Design Insider readers and subscribers. You can find a workshop summary below and the full workshop details, and costs, by clicking here.
Date: Tuesday 30th April
Location: UBM Plc, 240 Blackfriars Road, London, SE1 8BF
Time: 9.30am-4.30pm (buffet lunch included)
Cost: £140 + VAT
Workshop Leader: Andrew Lloyd Gordon
As you know your digital copy has a huge impact on customer’s perceptions of your brand – both on and offline and your digital copy is crucial to the way you inform, persuade and sell.
The BCFA’s highly practical copy writing workshop offers research-based best practice advice. Applying tried and tested copywriting techniques will dramatically improve your (online) sales and marketing performance. You can use the information you learn in everything from your printed flyers, brochures and leaflets to your web pages, email newsletters and social media.
You will learn from real-world case studies and re-writing exercises and you’ll come away from the workshop energised and confident that you can transform your on and offline content.
Click here for full details.