Iona Crawford for Newmor Wallcoverings

Newmor’s new collaboration brings Iona Crawford’s signature painterly style to the commercial market with a collection of 18 fabric backed vinyl wallcovering designs.

Raised on a working farm in the Scottish countryside, Iona Crawford graduated from Edinburgh College of Art in 2007. Hailed as Vogue’s One to Watch in 2009, she quickly build a reputation for distinctive prints and experimental silhouettes.  Iona’s delicate and expressive designs are inspired by the vast beauty of the landscapes and nature which surround her. Each of these prints has been developed from a painted canvas and retains the original handcrafted quality.

The collection draws on four key looks that reflect Iona’s serene aesthetic- antique interiors, wilderness, etheral and botanical details. Designs such as Exist are taken from corroded architectural surfaces and feature weathered walls, patterns created by crumbling plaster, antique tile prints and peeling paint. Botanical details, organic textures and natural tones can be seen throughout the collection including Tropics, a dramatic large scale leaf print. The drama of the wild comes to life with abstracted nature design, Breath and whimsical fox damask, Alan. And Cuvee Rose, a delicate floral pattern, was featured at the Cuvee Rose Champagne Fashion Brunch- a collaboration between Iona Crawford and Laurent Perrier and will also feature at the Wilderness VIP Pink Party this year.

Experiment with different effects by printing onto any of Newmor’s commercial quality fabric-backed vinyl wallcovering materials, including textures, metallics and window firms. Samples are available for 24h dispatch and there is scope to create bespoke designs and colorways. Coordinating fabrics and furnishings can be purchased from Iona Crawford Atelier.

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About Nadia Hussain

Nadia is the Marketing and Events Manager for the BCFA. She has an eye for detail and is always on the look-out for new and funky trends in the industry. If you would like to appear in the Design Insider Live please do send over an email to
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