RAWLIGION – Mystery Ltd design a new plant-based food restaurant

Rawligion owner, John Tabatabai, approached Mystery Ltd to create the brand, graphics and interior of the first site of his new fast-casual restaurant concept.  John’s mission was to deliver ‘nutrient-dense food to improve the health and well-being of customers’.

2-Column-image-rawligion1 (800x570)Inspiration for this scheme was based on honest raw materials, to reflect the unprocessed, natural and fresh products available.  We also wanted to create an inviting, environment to allow anyone to feel comfortable and encourage socialising and promote a healthy lifestyle.

The walls are adorned with vine leaves and interwoven with twigs to help guests feel at one with the world around them, but with the modern technology and convenience of USB chargers, available for customers to power up their phones and laptops.

2-Column-image-rawligion6 (800x570)One of the key hero features in the space is the Oji cold drip coffee maker which stands proud in the window and offers specialist coffee to the discerning customer.

The use of soft natural materials such as timber and hanging plants, combined with more sophisticated, darker, yet natural finishes, such as slate reflect the more serious side to the brand, while providing a neutral backdrop to contrast and show off the rich, vibrant colours of the juices. The interior scheme pared-back materials and contrasting colour pallet conveys a unique and premium look and feel, which stands out in comparison to its competitors.

2-Column-image-rawligion4 (800x570)

John Tabatabai commented;

“Mystery did a wonderful job of turning my idea into a wonderful reality. Visit Rawligion for proof of what magic they created!” 

Images by Steven Joyce.

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About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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