Newmor has built a reputation for their trends forecast. We caught up with Rose Campbell, head of design and marketing to hear about their seven trend predications for 2023. Each trend has been interpreted into a series of palettes, Rose explains:
“This forecast comes after a year of many challenges we have faced as a society. Our trends forecast addresses a desire for security, nurture and for finding moments of joy. We’ve used the core colours from each trend to create a series of palettes, to show how the trend would work in different commercial environments. You can download our look book to see the full forecast.”
Newmor set the scene with Terra Firma, a very grounded and reassuring trend. It is reflective of the natural world, so is nurturing – the warm tones are not only uplifting, the nature-inspired palette is also very practical and versatile. “There are several transitional hues that make an appearance in each of our other trends. Colours include tan, oxblood, sage, terracotta, rust, brown, and olive”, explains Rose.
Designs that fall into this trend include: Newmor’s new Tanner collection, a realistic leather design, their award-winning Sanctuary collection, which is inspired by the natural world, as well as tactile textured designs seen in Zenith II and Acacia.
As the name suggests, the Royal Flush trend is both polished and sophisticated. The inky blue palette is lifted by gold, brass, and marble with white highlights. The designs that best link to this trend range from the structured geometrics found in Art Deco Concrete Tiles to the interictally drawn botanical bouquets of Bloomin Marvellous, and damasks in Newmor’s aptly named Kensington collection. Rose adds, “This androgynous trend sees the burnished distressed metallic effects of the Sorrento and Jakar designs sit alongside the delicate laced metallics in the Mantelito collection”.
There is no doubt that the world needs a dose of Newmor’s Walking In Sunshine trend. The joyous palette of warm bright golds and rich amber hues are enhanced by the sun-drenched nudes. This trend is optimistic and cheerful, and the designs Newmor have selected reflect this and more. From the witty Tern design created by design duo the Patternistas, to the larger than life Argyle mural by artist Leigh Bagley and the beautiful Alacha Ikat stripe by Ptolemy Mann.
“Promoting the UK’s design talent is really important to Newmor. I love working in collaboration with artists and designers as it is a true celebration of design”, explains Rose.
From Walking on Sunshine, Newmor take us to their Dark Matter trend. It encapsulates the elegance of liquid metal, creating a super moody ambience with hues of ebony, pewter, brown and rust. Structured geometric patterns from their Quadra and Landscape Geo designs, work with the organic flow of World Revolves designed by Augustus Kotei. “The colour palette and textured design influences in this trend are captivating. I wanted to reflect a sense of intrigue and intimacy”, said Rose.
Meta-Morphasis builds on Newmor’s 2022 Metaverse trend. This trend promotes wellness, selfcare. The almost translucent ethereal colour palette is easy to use across all types of commercial interiors. “I wanted to harness the positive impact of technology, so whilst this trend is futuristic it is also soft and accessible. There is an array of designs that fit into this trend. From the inky hand painted tiles in our Water Colours collection to the calming clouds in Nimbus in our Sanctuary collection”, explains Rose.
From Futuristic to Vintage, there really is something for everyone in Newmor’s 2023 Trends forecast. Vintage Find is an eclectic melting pot, which honours enduring patterns we have loved through generations. Newmor’s latest designer collection John Morris, is tribute to British heritage design but delivered with a twist. This flair and flamboyance can also be seen in their Trompe-l’œil Menagerie, where birds and botanical motifs adorn a panelled effect, to bring us a sense of fun and grandeur. The colour palette has an artisanal influence with duck eggs blues, greens and mauves, which pair comfortably in Newmor’s tartans and tweed designs.
Newmor’s final 2023 trend Dopamine Rush leaves us happy, satisfied and motivated. With hints of the Barbie core trend, this palette is uplifting and delivers a natural high. Designs are simply fabulous, as the distinctive patterns from artist Lois O’Hara, and design duo the Patterinstas drench our walls with colour. Here we also find Newmor’s fun splattered Get Arty – Pollock paint design, created in Rose’s garden.
Hope you’ve been inspired, please download Newmor’s Trends 2023 look-book to find out more.
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