A Fine Bake Off

Great British Bake Off heart throb Paul Hollywood(ish) demonstrates the recipe for a great night’s sleep and awards British bedding company ‘Star Baker’ in a unique technical challenge

Heads were turning and cameras flashing as ‘Paul Hollywood’ look-a-like arrived to take part in a very special ‘Bake Off’ episode for The Fine Bedding Company.   ‘Paul’ demonstrates how the finest ingredients are put together to create The Fine Bedding Company’s Smartfil® luxury duvets and pillows.

He then pulls no punches in the technical challenge pitting the duvet against others available on the market and judges The Fine Bedding Company to be the outright winner and ‘a real showstopper’.

Kevin Swart of The Fine Bedding Company said: “We’re extremely proud of our innovative products, and the ingredients that go into them. We knew that a ‘Bake Off’ style video was the perfect way to showcase our Smartfil® ingredient and its unique benefits which are of real value to the hotel operator.”





About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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