ROX and Morgan Mix traditional and contemporary in perfect harmony
Morgan, the British designer and manufacturer of original contract furniture, has supplied their Hampton and Seville collections to British luxury retailer ROX. Described as one of the UK’s most exciting and inspiring jewellers, ROX re-launched their flagship store in Glasgow in 2010, followed by three further large stores in Edinburgh in 2012 and, most recently Newcastle and Leeds in 2013.
Daring product design and red carpet service are the hallmarks of ROX, so great care has been invested in the interior of every store to ensure a luxurious customer experience in key city centres.
Seville winged-back chairs and sofas designed by Katerina Zachariades make a grand and comfortable statement in the Glasgow store. Created as a combination of classic wing chair comfort with vintage detailing, the wing design lends a sense of privacy and the buttoned back a luxurious detail. Lounge armchairs and two seater sofas from the Hampton collection by Morgan are arranged in attractive groups throughout Edinburgh, Newcastle and Leeds. Their classic profiles with contemporary detailing set a mood which is familiar and calming, but at the same time extremely elegant. Hampton brings a boutique hotel feel to the interior and a sense of timeless luxury.
All pieces are invitingly comfortable thanks to the deep, fully upholstered seat and buttoned back cushions are a key feature of the soft, classic styling.
From the initial welcome by the doorman through to expert and friendly advice, ROX customers are offered a complimentary glass of Laurent-Perrier champagne or chilled beer and made to feel like A-list celebrities. The interior is both opulent and inviting, made relaxing by the generous seating from Morgan upholstered with tactile fabrics in muted metallic shades.
Expert in “diamonds and thrills”, ROX have developed a dazzling reputation for diamond engagement rings, luxury watches and contemporary jewellery. They have won the coveted award of ‘Independent Jeweller of the Year’ for three years running in 2011, 2012 and 2013 and recently voted by their peers as ‘Most Inspiring Independent 2013’.
Morgan was commissioned for the ROX stores by design studio Graven. Morgan also worked closely with the project manager, Fitzsimons. Simon Fleming, Morgan Director of Sales, comments, “ROX is delighted with the results and based on the success of the existing stores we are sure others will follow.”