Inspired by the style and culture of Sicily, Italian restaurant Norma is the latest venture from acclaimed chef Ben Tish, located in the heart of London’s Fitzrovia district. When it came to designing this culinary destination, the interior concept needed to reflect the island’s rich artistic history, as well as its rocky, volcanic landscape.

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Working with Rosendale Design, Inside Out Contracts selected a bespoke range of furniture pieces to complement the restaurant’s Moorish-inspired architecture and Sicilian-style decor. With a precise vision in mind, strict attention to detail was imperative.

A Mediterranean colour palette was carefully selected to complement the Morroccan wall tiles. Lava stone table tops, each hand-crafted from volcanic rock, were brought in to create a dramatic statement feature. Displaying an intricate hand-painted motif, featuring a decorative border and renaissance patterning, a truly symbiotic style was created for the restaurant.

A number of luxury side chairs were also selected for the space, in-keeping with the authenticity of the final look envisioned by Rosendale Design. The Yves and Rosalie side chairs bring warmth to the restaurant, featuring stained solid wood legs and brass slipper cups. These pieces, combined with the Farley side chairs, marry traditional, al fresco dining style seating with contemporary shaping, making them the perfect fit.

Kasra Keshmiri, Business Development Manager at Inside Out Contracts, commented: “It was such a pleasure working on this project. Right from the beginning, the designers and I knew that this project was going to be stunning, but to see everything come together the way it did, from the Moroccan tiles to the lava stone tops, is truly breathtaking. The design has contributed to making Norma a must-visit culinary experience in London.”

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About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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