JW Marriott – Morocco

The JW Marriott brand has appointed design practice Areen Hospitality to work on the interiors of a new 5 star hotel in Morocco. The location is the Marina Smir in Tetouan, which is just 10 miles from the straits of Gibraltar, is Morocco’s first yacht harbour and is becoming increasingly popular as the port of choice for travellers in the Southern Mediterranean. Tetouan itself, as a UNESCO World Heritage site, is an established tourist attraction with significant cultural and heritage significance.


The development will have 194 guestrooms including VIP suites, a spa and three restaurants. Soft colours and fabrics are used throughout the scheme, hand tufted rugs in the public areas alongside richly detailed screens. Locally-sourced marble and timber are used extensively, complimented by Arabic geometric patterns incorporated within floor and wall finishes.

Andrew Linwood, Head of Design, Areen Hospitality, comments: ”As always we search for a balance between providing durable and functional spaces, whilst still offering an interior which surprises and embraces its guests. Traditional Moroccan hospitality is renowned the world over and we wanted to capture this essence within the new JW Marriott Tetouan. Creatively this is always a challenge but one which we feel we have successfully met on this project.”

Eugenia Rolando, Associate, Areen Hospitality adds: “Inspiration for the design of the interiors is drawn from traditional Moroccan patterns, materials and heritage. Alongside respecting these values, we wanted to provide an elegant and sophisticated interior offering a warm welcome to all hotel guests.”

Andrew Muirhead at Marriott Morocco


Andrew Muirhead will supply 44 hides of Grampian Taupe alongside 38 hides Caledonian 20:20 Silver Pearl.

Caledonian 20:20 is a 1.0mm luxury leather with a matt finish and a haircell grain suitable for all domestic and contract upholstery applications. Grampian is a 1.2mm leather with luxurious pebbled grain which is suitable for use in any high traffic environment.

Edmund Bell & Co at Marriott Morocco


Edmund bell & Co will supply two of their most popular products to the Marriott Morocca, their Plain & Slub Voiles which will be used throughout the scheme.

Kai Contract at Marriott Morocco


Throughout the scheme at the Marriott Morocco Areen Design have selected soft colours and fabrics. With this brief in mind, Areen approached KAI Fabrics and selected designs from its ALTHEA Collection.

ALTHEA combines intricate woven surface textures to create a stunning range of glamorous tactile fabrics. Raised weaves, embroidered satins and a burn out voile complete this vintage-chic look. The colour palette includes soft, subtle tones of moonstone and eau de nil, kitten grey and blush contrast, together with the stronger shades of mineral and zest, sky and storm and platinum and pewter. Different colours combined together create a beautiful fusion of shades.

About Areen Design

Areen Design Services is a London-based international consultancy offering architectural, interior, product and furniture design; plus, procurement and installation services. Established nearly 30 years ago, Areen designs prestigious interiors across the hospitality, residential, healthcare, aviation and cultural sectors. In combining design with procurement and installation, Areen’s USP is that it can deliver an entire project; from initial conceptual to the delivery of flowers for an opening ceremony. Cutting out unnecessary supply chains and avoiding delays and budget overspends.

Areen Hospitality is an expert department of award-winning designers creating bespoke interiors for all aspects of the hospitality industry including hotels, bars, restaurants, apartments and VIP lounges. Areen Hospitality is currently working on a broad portfolio of projects, focusing on developing markets throughout Europe, Asia, the Middle East and Africa.


About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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  • Dwight Kelsey

    When will the JW Marriott be completed? We plan to visit Tetouan this year and would like to stay at this facility. Please advise. Thank you.