Lotte World Tower, Seoul, Korea

As we fly through our international month it seems perfect timing for PENSON to announce the completion of their highly anticipated project for Lotte World Tower, Seoul, Korea. 

The fifth tallest building in the world enrolled global designers PENSON to bring 23 floors of the iconic structure to life after PENSON delivered the perfect design proposal in less than 4 weeks. PENSON’s disruptive designs form the pivotal commercial success of the tower – with a new showroom, luxury lounges and bars & offices – creating a visionary space with world-class cultural experiences.


PENSON’s 23 floors are at the cutting edge of international design. The ethereal, bright, natural & airy spaces are the key to its commercial success. By adding a new branded showroom to reveal the sleek & glossy model of Lotte World Tower, PENSON have enhanced the commercial future of the tower by implementing representative intelligent and efficient interiors of the entire 123 floors. Offsetting the interiors against the backdrop of the model tower is an impressive & appealing branded visual message to all who enter. Not only does this cement the visionary interiors in cutting-edge design of the future but it increases footfall within the showroom area to prospective clients.


PENSON brought the right global approach to Lotte World Tower by blending iconic Asian elements with contemporary inter-connected spaces, creating a modern timeless design. Lotte stressed the importance of merging fast-paced international dynamics with Eastern living. They wanted the design of The World Tower to allow Western and Eastern cultures to combine whilst retaining their authentic features. The 23 floor levels boast a homage to traditional Asian elemental design, with gold accents, green planting, warmer undertones and tonal wood contrasting cement white faceted walls and European influenced furniture. The relaxed feel & quietly stunning design is a spectacular entrance to the most iconic skyscraper.


The dynamic open plan lounge areas are the perfect answer to the diversity of Lotte’s clients – facilitating the integration of ideas and influencing successful outcomes – all set in a pure environment with incredible views across Seoul.


With the world’s tallest glass observatory, the world’s highest swimming pool placed within a building, a seven star luxury hotel, new workplace models, luxury residences & retail to die for, this project is something PENSON is very proud to have been entrusted with. An environment where increased progression, commercial success & international design comes together for a stellar combination is something PENSON is famous for.


Contact PENSON


About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
View all posts by Alys Bryan →