Lara Marrero: Creativity Reviewed Seminar #BCFAOpen

Our Creativity Reviewed Seminar will take place at  BCFA Open Spring Design on Tuesday the 28th March at 4:30pm, London – The Old Truman Brewery.  Register for this event here. 

Our carefully selected panel of industry leaders will include Lara Marrero, Strategy Director and Retail Practice Leader at Gensler.  With an education that spans psychology, advertising, marketing and cultural anthropology, Lara has honed her ability to translate complex global consumer trends into understandable, workable and profitable outcomes for her clients.  At our Creativity Reviewed Seminar Lara will be joined by our BCFA Open Key Note Speaker Wayne Hemingway, alongside David Smalley – Director at Mix Media, Richard Stevens – Founder & Creative Director of forpeople, Scott Barwick Map – Design Associate at Project Office and Adrian Weidmann – Industrial Designer for Foster+Partners.

Our expert panel will delve in to the topic of Creativity; as a small taster we asked each panellist 4 short questions about what creativity means to them.  Here we enjoy Lara Marrero’s answers:

What inspires your work?
The unknown! I love designing for a future that doesn’t yet exist…

Where do you go for inspiration?
Our studio–the creativity and buzz keeps me inspired

When are you most creative?
When I am working with our team to follow the breadcrumbs of a trend and figure out what’s next.

What does creativity look like to you?
Mixing and Remixing—mashing up old, new, and next.

How would you answer these questions?  We would love to hear your opinions of creativity in our comments section below or on twitter @DesignInsider1